Careem Rebrand

Careem's the Middle East's is first mobile-app-based chauffeured car booking service, who's arrival in the region predated that of its international rivals by more than a year. 

Soon after launch, and with plans for a major regional expansion underway, it became apparent that the identity adopted for the brand’s launch wasn’t fully meeting the company’s needs. I was tasked with designing and developing a new identity that would flexible to work across the business's digital platforms as well as its more tradition above the line media campaigns.

The rebrand was recently awarded the 'Best Rebrand of Digital Property' at the 2015 Transform Awards.

This project was undertaken at North55