Studio One Hotel, Launch Advertising

Studio One hotel is located in Dubai’s Studio City, home to many of the cities film and production companies. The hotel is not your stereotypical Dubai 5 start hotel, that offers all the bling and trappings that they come with.

I designed and developed an advertising campaign that plays on the fact the hotel is not by a beach, it doesn’t have gold chandeliers and that it’s aiming for the more ‘budget’ end of the market.

Using quirky headlines that play on the character of the hotel, which sit along kitsch, retro style illustrations, to bring in the film, TV and media references the ad really capture the unique character of this mid-market hotel.